Trying to master this album has been an absolute nightmare. First we found a place that refuses to play our ancient format, then our engineer got the flu and stayed home forever, and most recently we tried one of those long-distance online jobs that flattered to deceive. So it’s still waiting to be mastered. The good news though is that the album’s been remixed since the tour and it makes us happy.
For those who don’t know, mastering is the process that makes a record sound loud and polished, like a “finished” product, or a marketing safety net. Nowadays they just make everything superloud. The thinking behind this superloud-ness is that the average person is tasteless enough to (subconsciously) think that louder songs are catchier. So if song A is louder than song C on your ipod playlist, then you’re more likely to think that song A is more rockin’, even if it’s so loud that even the quiet bits are loud (i.e. zero dynamics). Yeti will not succumb to such ludicrosy. This album will have its dynamics intact. If you think it’s not loud enough after the latest Lily Allen superloud remix on your playlist then you’ll just have to turn it up. And if you’re cool enough to have Dr. Dre before Yeti on your playlist, we’ll send you an extra loud version*.
Anyway we’ll be playing in Croydon on April 6th. It seemed like a good idea at the time, and probably still is.
So that’s Yeti @ The Black Sheep Bar on April 6th.
Saint Yeti
*supplies limited
I live in Hong Kong and I was wondering if the album will be released here?